Attention entrepreneurs who are looking to fill their pipelines with prospects eager to become clients and customers 

Finally – A Step-by-Step, Proven Marketing System You Can Easily Plug and Play into Your Business to Boost Your Credibility, Visibility, Website Traffic AND Sales! 

We'll show you how EASY it can be to build relationships,
get quality leads, land clients, sell more products and services
AND make more money! 

There's no magic bullet. If you want to consistently grow your business and stabilize your cash flow, you need to put as much emphasis on marketing as you do delivering your business' products or services. (Note -- this is how the successful entrepreneurs got to be successful.) But don't worry, we're going to show you how easy it can be.

Dear Entrepreneur, 

If you're like the vast majority of my clients, you're always looking for more customers and clients. After all, new clients and customers are the lifeblood of any business. If you don't have them, you'll eventually find yourself out of business. And if you want to grow your business, you'll need more than you have right now. 

So why AREN'T you getting more customers and clients?

Well, any of this sound familiar?  

• You have no idea how to market your business effectively. Instead you find yourself spinning your wheels while you constantly search for new prospects – it's exhausting and stressful and you wish there was a better way. 
• Your marketing is a hodge podge of strategies and tactics you've cobbled together over the years, either by collecting free resources on the Internet or buying products from other "gurus." The problem is nothing is working for you the way you expected it would. 
• You really hate marketing and want as little to do with it as possible, but you know you have to if you want to stay in business. There's got to be an easier way. 
• You know what you need to do to market your business, but it's just so difficult. You don't have enough hours in the day and your team can't just "do it" for you – they need more guidance from you and quite frankly, you don't have the time (or interest) to give it to them.  
• You only find yourself marketing when you have time (in other words, when business is down) – otherwise it just falls by the wayside. You know if you had a CONSISTENT and PROVEN system to follow, you could do it, and you know you would finally grow your business the way you always dreamed of. But you've never been able to find that EASY TO FOLLOW system. 

If any of these ring true, you're in luck! You're in the right place.

I'm about to show you an EASY PROVEN SYSTEM where you can market your business CONSISTENTLY and EFFECTIVELY, so your business grows steadily and you can RELY on a steady stream of leads, clients, customers and sales. 

You see, marketing is NOT a magic button. You can't just do a couple of things and voila! You're an overnight success! Marketing is about doing the RIGHT things consistently, and being rewarded with consistent growth. 

Is it possible to be an overnight success? Sure it is! But the entrepreneurs who have experienced that "overnight" success have worked at it, often for years, marketing themselves consistently until one day it all comes together and suddenly their business takes off. (Hence the old saying "it took me 3 years to become an overnight success.") 

But it goes even deeper than that. Without consistent, effective marketing, even if you DO become an overnight success, you won't stay there. Marketing is also about maintaining your level of success as it is about growing your business. 

So what IS consistent, effective marketing? And, more importantly, where are you going to find the time to DO it? Your to-do list is already out of control, the last you need is one more thing to do on a regular basis. 

I have the perfect solution for you, but before I tell you, let me share who I am and why you should listen to me. 

My name is Michele PW (Michele Pariza Wacek) and I'm known as your $Ka-Ching!$ Marketing Strategist. I run a successful online marketing business providing copywriting and marketing solutions for entrepreneurs just like you. In fact, you might know some of my clients: 

• Lisa Sasevich
• Ali Brown
• Alex Mandossian
• Kendall SummerHawk
• Alexis Martin Neely
• John Assaraf 
• Brian Tracy

to name just a few. 

But it wasn't always like that. A few years ago, I was a freelance copywriter who had a serious feast and famine business catering to mostly local clients.  My business never grew because for every "up" month, I would have a corresponding "down" month. And why did this happen? Because I wasn't consistently marketing my business. I would only market my business when business was down. When I had plenty of work, the last thing on my mind was marketing. (You see, I spent all my time marketing my clients' businesses – I used my "leftover" time to market my own.) 

It was exhausting and stressful. Either I was constantly working and stressed about all the work, or I didn't have enough work and was stressed about paying my bills. 

What got me out of that model was my desire to grow my business. I knew I would always struggle to have a successful, sustainable business in Prescott, Arizona (in case you're not familiar with Prescott, it's a small retirement community, which means a LOT of service business and not much else).  So I decided to teach myself Internet marketing. 

I bought a ton of stuff – some good and some not-so-good. I tried a lot of different tactics and strategies. Some worked and some didn't. But overall I had more success than failure and in the end was able to successfully grow my business (along with getting quite an education along the way). 

The BEST part is everything I learned (the good, the bad, and the ugly) I shared with my clients. And if it was good, I encouraged my clients to implement it in their business (or I implemented it for them). So I was able to see for myself how these strategies and tactics worked for other businesses too, not just my own. 

Eventually I put my marketing strategy into a system. A system that was EASY to follow and duplicate. Why? Because not only did I need it for MY business but I ALSO needed it so I could easily implement it for my clients. And I wanted the system as EASY to follow as possible because I was handing it over to my team to do the implementation. I needed something they could step into and do without wasting time, energy or resources, and didn't require me spending hours training whenever I needed to add more people. 

The only problem was, my system didn't go far enough. That's where Shannon Cherry (also known as The Power Publicist) comes in. 

Now, Shannon came from a completely different background. She was a TV anchor and reporter, but soon decided it was time for a more "normal" life. So she used her skills to create a PR firm.

But she quickly realized starting her own business was more than just hanging out a shingle and capitalizing on her "fame" as a TV personality.

It was always boom or bust, with her income on a constant roller coaster. She would  work hard to get a new client, then work her tail off to get them great results. Some got features in the New York Times and Ladies Home Journal, as well as appearances on The Today Show, and even Oprah.

But then the show was over and soon Shannon was needing another client. So she ramped up again, with little income coming in, and struggled until she landed her next client.

It was all too much, especially with her twin girls on the way. Shannon knew she need a better answer and she was running out of time. So she started using the same techniques – a system she created exclusively for clients – and she started to see her visibility and her profits grow.

However, as she expanded her public relations company to a virtual publicity and creative marketing firm, Shannon noticed that her system had some gaps… ones that left money on the table.  

This was when we realized what each other had. My system didn't go far enough with the press releases and publicity part, and her system didn't go far enough with content. We combined forces and voila! The Complete Online/Offline Marketing System was born.  

You see, it's not your fault you've struggled with your marketing. No one has put it into an EASY-TO-FOLLOW PROVEN SYSTEM you can just PLUG AND PLAY into your business. No muss, no fuss. You can EASILY do this yourself, saving yourself a ton of time and frustration. Or you can just hand it over to your virtual assistant and she can do it for you. 

And what can you expect when you start implementing this easy and proven marketing system? 

• You have a pipeline filled with quality prospects eager to do business with you, thus opening the door to even MORE leads and sales, so you are growing your business that much faster 
• You increase your visibility, thus attracting even more leads to your business. 
• You boost your credibility, thus making it easier to turn those leads into clients and customers. (After all, people want to do business with people they know, like and trust.) In fact, you'll probably find you won't need to use those "slime-y" or inauthentic sales tactics – prospects talk themselves into working with you!  
• You turn yourself into an expert, allowing you to command top dollar for your products, programs and services 
• You have a steady stream of WARM visitors coming to your site each month hungry for what you're selling 
• You're able to build a big in-house email and/or snail mail list. (You may have heard the "money is in the list?" Well it's true, the bigger, more responsive list you have, the easier it will be to sell to them.) 
• Promotional opportunities are falling in your lap, allowing you to grow your business that much quicker. 
• You're able to get your passion and brilliance into the work in a much bigger way, allowing you to make a huge difference in the people you were meant to reach. 
• Best yet, you'll discover how easy and effortless to can be to grow your business. 

So where does this all start? With our Complete Online/Offline Marketing System. 

This is our SYSTEM of using a combination of online and offline methods to drive massive amounts of warm prospects eager to buy from you to your business.  This is what it includes: 

The Foundation – Creating content irresistible to your ideal clients 

Content is king.  

You may have heard that saying, and the reason is because it's true. When you base your marketing on good solid content, you're building your marketing (and your business) on a good solid foundation that's going to make it easy for you to grow your business in a way that feels good for you. 

And what format does this content take? One simple 500-word article. 

Yes, we've based this entire system on taking 1 article and repurposing and reusing it over and over again so you get the biggest bang for your buck – both online AND offline. 

First the online. Consider this – the number one reason people use the Internet is because they're looking for information. And what better way to provide information then through articles. 

If you supply well-written, informative articles to a variety of places, you are doing several things – 

1. You're positioning yourself as the expert. When you write an article, you showcase your knowledge and you automatically become an expert. And people want to do business with the expert. So what better way to fill your business then with people who are coming to you because they want to learn from you, the expert? (Think about yourself, would you rather do business with an expert or with an amateur? And yes, you're an expert even if you don't think you are. If you know more about your subject then 80% of the population, then you're considered an expert.) 
   
2. You're giving people what they're looking for when they're looking for it. Consider this – you fill the Internet with lots of articles about the solutions you provide. Now, when your prospects are searching the Internet looking for information about what you sell and your expertise, they're going to stumble upon your articles. How perfect is that? They're looking for a solution and they find you, the expert. Of course they're going to contact you! 
   
3. Posting your articles provides lots of places for your prospects to find you. The Internet is a pretty big place. You don't want to just be found on Google or a Web site or two. The more places your prospects CAN find you, the more likely it is they actually WILL find you. And that's good for you and your business! 

That's why article marketing is one of the top traffic strategies the Internet Marketing Gurus use to drive traffic to their own sites! (And we give you the low down on exactly what you need to do fully use this strategy to drive traffic to your site!) 

Now offline. Ever notice all those printed publications floating around? Articles are the heart and soul of those too. And that's just the beginning (but we'll get more into this in the next 2 steps). 

But what if you can't write? Or you feel like you have nothing to write about?  

Never fear, The Complete Online/Offline Marketing System covers all of that AND more. You'll learn: 

• Easy ways to come with ideas even if you don't think you're creative or have anything to say 
• Our simple (and yes it IS simple) system for quickly writing an article (you'll be amazed at how easy and fast we make this process) 
• Don't want to write at all? No worries, we have you covered there too 
• Bonus – article templates and samples to pull it all together. 
• And MUCH more 

Now, lest you think this is "just another article marketing course" let me assure you it is not. Yes we're using articles as the foundation of the marketing system, but that's because it's an easy way to consume CONTENT. This isn't an article marketing course, this is a marketing system based on using content to boost your credibility and expert status.

Turn content into a powerful lead generating tool – filling your pipeline with eager prospects who can't wait to give you money 

Once you have the article, then what? Well, never fear. Here's where the real magic begins. We'll walk you through our simple process of turning 1 article into: 

• Web traffic (through article marketing)
• Press releases (both online AND offline – we'll share our comprehensive approach)
• Blogs
• Videos
• Podcasts
• Social networking
• And more 
  

Turn content into a powerful client-retention system! Nurture your customer base so your customers and clients love you and want to buy from you over and over again (plus tell all their friends about you) 

You can use content for more than just attracting clients to you. You can also use it to build relationships and create raving fans who love you and follow you and refer ALL their friends and associates to you. 

Best yet, you can use those articles for both online AND offline tactics, including: 

• Ezines (or email newsletters)
• Snail mail newsletters (including a REALLY cool direct mail piece called Newsletter Postcards! You'll learn more about this in our system.) Using direct mail in your marketing can help you build much stronger and deeper relationship with your "tribe" – but you may be worried about the costs and time associated with direct mail. No worries, it's all part of the system. (In fact, I bet you'll be surprised at how affordable incorporating direct mail can be.) 

But that's only the tip of the iceburg what you'll discover in The Complete Online/Offline Marketing System 

Click here to cut to the chase and order now! 
 

Now, you might be thinking to yourself – 
"What about using Pay-Per-Click or some other paid advertising? Isn't that easier to do?" 

Look, advertising is great. In fact, both of us regularly use advertising in our marketing plans. 

But advertising will only take you so far. Consider what advertising is best at: 

• Bringing you new leads
• Creating top of the mind awareness with your customers 

Let's look at the first. Bringing you new leads. While new leads is very important (after all, a good chunk of The Complete Online/Offline Marketing System is devoted to bringing you new leads) if you don't have a way to nurture and build relationships with those leads, advertising just becomes an expensive exercise. Our system does both – find new leads AND nurture current prospects and customers. (Not only that, if you ARE using advertising to bring in new leads, our system can help you nurture them.) 

Now let's look at the second, creating top of the mind awareness. So what is top of the mind awareness? Well, it's when you're hungry and you think "McDonald's." Or you need toothpaste and you think "Crest." 

How great is that? You're at the top of your customers' minds. Want to know how much McDonald's pays for that mind space? $1.5 billion (thats billion with a "b") on advertising. 

See the problem? 

But there is good news! You see, using articles as the basis of your marketing CAN create that top of the mind awareness IF you implement it correctly. And we'll walk you through our system for doing exactly that. Plus, if you DO want to buy advertising as part of your marketing strategy, by having our system in place will make your advertising THAT much more effective. 

So What Else Will You Learn In
The Complete Online/Offline Marketing System? 

This is a comprehensive resource that breaks everything down and walks you through it step-by-step. Here are a few more things you'll be learning: 

• How to find the best keywords so your prospects will have NO trouble finding you and what you sell.
• Easy ways to make sure your prospects can find your site in the search engines (also known as optimizing your site).
• How to repurpose your content and information for maximum impact (create it once and use it over and over again to drive an avalanche of traffic to your site without it taking hardly any more time.)
• How to write an article that will attract your ideal client and encourage them to not only read your article but click through to your Web site (and eventually become your customer!)
• How to position your articles so the maximum number of prospects will see them. (and the more prospects that see you, the more customers you end up having :)
• An easy and PROVEN system for getting the most bang out of your articles. (Our system will have you getting in front of more people with LESS time and LESS work on your part. You won't believe how easy we make it!)
• Checklists and excel documents already put together for you so you can easily keep track of your efforts (not to mention squeeze every ounce of mileage out of these strategies).
• A list of article portals and directories AND press releases directories we personally USE to drive HUNDREDS of visitors to our sites.
• Effortless ways to maintain your blog – no more excuses about having no time to keep up your blog. We make it so easy you'll wonder why you didn't do it sooner!
• Turn your blog into a traffic generating machine – we'll show you how!
• Simple ways to start and maintain your podcast – again, if this is something you've been meaning to get around to and you haven't, our system will get you going.
• How to craft a press release that brings you eager visitors to your site just looking for more information about you (and may even bring you fantastic media coverage to boot).
• How to get the attention of "traditional" media and have journalists and reporters interviewing YOU
• Step-by-step instructions on using articles for social networking to build your relationships faster and start seeing results quicker.
• Our fool-proof social networking strategy to make it a no-brainer to build your social networking empires - and that means more prospects, leads and customers for your biz.
• Our social networking system. No more wondering where to start with your social networking. We've laid it all out step-by-step. It also includes our FAVORITE social networking sites.
• How to leverage the power of direct mail so you see the results (more customers) without wasting time or money
• How to repurpose your content to build and nurture your client base, turning them into raving fans who love you and promote you!
• And much more! 

On top of that, we make it so easy to implement The Complete Online/Offline Marketing System into your business, you'll be amazed at how effortless it all becomes. 

But really, the bottom line is all about results, right? 

That's what it all comes down to. You need a marketing system that: 

• Helps you grow your business
• Fills your pipeline with interested prospects who are eager to become your clients
• Makes you money because you sell more! (More products, more programs, more services)
• Helps you get your gift out in the world in a MUCH bigger and bolder way, so you can start making the difference you always dreamed of
• Is fast and efficient for EITHER you to implement or to hand over to your team. It's your choice. Either way you're going to be saving oodles of time while having a proven marketing system in place growing your business. 

And that's EXACTLY what the Complete Online/Offline System delivers! 

Consider this – we've both transformed our businesses using this system (actually, we don't use our system, our team does it for us). AND our clients have ALSO transformed their businesses using our system. 

If it works for us, it will work for you too! 

So how do we accomplish all this? 

First, as soon as you make the investment, we'll immediately invite you to 3 LIVE Training Calls where we walk you through each steps. Can't make the call? No worries, you'll have immediate access to the recording. Would rather send your virtual assistant to the calls? That's fine too.

Each call will include time for LIVE Q&A and hot seat coaching. And if you can't make a call but you still have a question, you can send those to us in advance and we'll answer them on the call.

Next, we'll ship you this beautiful package. It includes:

• The complete system, which includes checklists, samples, templates, articles, EVERYTHING you need start implementing (or have your team start implementing) the system. It's all laid out in our 108-page book. 
  
• A quick start CD so you can hit the ground running 
  
• A second CD with electronic copies of all the documents, so you there's no retyping on your part. Just pop it into your computer and you're ready to go. 
  
• Pull-out checklists and an index of cross-referencing for quick and easy fact-finding. 
  
• Bonus articles and resources to make sure you have everything you need for the biggest results. 

But that's not all!
We've also included these FANTASTIC bonus items 

"Creating Your Online Media Room" Special Report.
It doesn't do you any good to have all these reporters visiting your Web site if you don't have a professional media room ready for them. (Actually, it could even hurt you since not having a professional media room seriously damages your credibility.) We'll walk you through step-by-step what you need to create one. (Including what you absolutely MUST have and what is an absolute NO-NO.)  

How to Repurpose Your Content for Media Pitches" Special Report.
No doubt you've heard of HARO, Reporter Connection and PitchRate? Most reporters we talk to say you're doing it wrong. If you want to take publicity to a much bigger level, this special report will walk you EXACTLY how to do pitch them correctly. (And the best part is you're repurposing your content, so it's AMAZINGLY easy.) 

3 months FREE in our Private Membership Program.
Yes, we're going to including you in our monthly membership program designed to update you on what's working NOW – what social networking sites you should be on, what new tactics you should be using, what article portals are hot and which ones you should delete, great media outlets to send your releases to and MUCH more. This will help you get the MOST out of using our system no matter WHAT is going on.  

Marketing Calendar Template.
Want to know how both of us set up our marketing calendars for the year? Here's the gold. And this is key if you want to consistently grow your business.